From Plot to Pot
Brief: Redesign the packaging for my father’s From Plot to Pot allotment produce, expanding the identity into a wider branding scheme that others with allotments or vegetable gardens could become a member of.
Solution: Because the scheme is intended for personal application for limitless potential concoctions, the final label scheme needed to be extremely flexible in order to be able to adapt to each user’s needs. Aside from the content of the packaging being a mystery, the vessels themselves would also be varied, as the home-made nature of the produce will often find old jars etc. being recycled for new use. I wanted to encourage this ethos but also create a functional solution that would allow for a consistent but modifiable aesthetic.
The scheme I developed derived from a visual aesthetic of stamps, with a basis created by a series of fruit and vegetable illustrations that would sit at the heart of the From Plot to Pot brand. This concept would represent not only the pre-produced elements that would be sent or sold to scheme-members, but how those members would go on to adapt those labels and items for their own use.
Each member, upon joining From Plot to Pot, would be sent their own DIY letter stamp, enabling adaptable copy with a consistent and legible visual style. The labels, available in small, medium and large, were designed to have a very simple aesthetic in order not to conflict with the heavily detailed jam pot covers. I created a format using two printed strips that function not only as a visual feature, but as practical set of guides that help the user line up the letter stamp in order to easily situate the copy in the centre of the label.
Aside from distributing packaging devices, the From Plot to Pot brand could be extended to offer a much wider service, providing members with their own personal blogs and online community, and offering an array of products utilising the identity’s visual scheme of illustrated produce and gardening imagery.
Solution: Because the scheme is intended for personal application for limitless potential concoctions, the final label scheme needed to be extremely flexible in order to be able to adapt to each user’s needs. Aside from the content of the packaging being a mystery, the vessels themselves would also be varied, as the home-made nature of the produce will often find old jars etc. being recycled for new use. I wanted to encourage this ethos but also create a functional solution that would allow for a consistent but modifiable aesthetic.
The scheme I developed derived from a visual aesthetic of stamps, with a basis created by a series of fruit and vegetable illustrations that would sit at the heart of the From Plot to Pot brand. This concept would represent not only the pre-produced elements that would be sent or sold to scheme-members, but how those members would go on to adapt those labels and items for their own use.
Each member, upon joining From Plot to Pot, would be sent their own DIY letter stamp, enabling adaptable copy with a consistent and legible visual style. The labels, available in small, medium and large, were designed to have a very simple aesthetic in order not to conflict with the heavily detailed jam pot covers. I created a format using two printed strips that function not only as a visual feature, but as practical set of guides that help the user line up the letter stamp in order to easily situate the copy in the centre of the label.
Aside from distributing packaging devices, the From Plot to Pot brand could be extended to offer a much wider service, providing members with their own personal blogs and online community, and offering an array of products utilising the identity’s visual scheme of illustrated produce and gardening imagery.